L1InitialactivePhase · Planning

Atlas

Internal asset-tracking tool replacing a sprawl of spreadsheets used by the operations team.

What

Roll out cohort-segmented onboarding for creator-class accounts across 12 markets.

Why

Onboarding completion rate is the strongest leading indicator of 90-day retention. Localised cohort treatment captures the 14-22 point retention delta we measured in pilot.

When

Start: Feb 1, 2026
Finish: Jun 30, 2026

CMMI level

Linked skills

33%

Artifact completion

Current phase

Planning

Problem statementcomplete
Initial estimatein progress
Stakeholder mapmissing

Access

Internal

Visible toSuperAdmin, Admin, User

Last accessed by3 people in last 7 days